Digital Marketing

// Market Research

Insight today for leadership tomorrow

About Services
At Touchstone Strategies, we believe that true competitive edge comes not from quantity of data, but from clarity of insight. With robust methodologies, global reach and local expertise, we support businesses by uncovering hidden opportunities, decoding consumer behaviour and informing strategy. We are committed to accuracy, integrity and timeliness-so your decisions are grounded in confidence.
Service Specialty
  • Consumer Insights
  • Competitive Analysis
  • Data-Driven Decisions
  • Market Segmentation
  • Trend Forecasting
  • Performance Evaluation
// WORK PROCESS

Strategic minds, Proven outcomes.

We begin by clearly defining the client’s problem or research objective, then design a detailed plan that specifies what data to collect, from whom and how. We gather relevant information using both primary (surveys, interviews) and secondary sources, analyse the data to uncover patterns and insights and finally present a clear, actionable report that helps the client make informed decisions and drive strategic action.
What We Do
  • Market & Industry Mapping : Understand your market size, growth potential, competitive landscape and key drivers.
  • Consumer & Customer Insights : Get to the heart of what motivates your audience-attitudes, preferences, behaviour patterns.
  • Brand Tracking & Positioning Research : Monitor brand health, benchmark against competitors and sharpen your value propositions.
  • Product & Concept Testing : Test ideas early, refine features and market fit, de-risk launches with real-world feedback.
  • Quantitative & Qualitative Research : Surveys, focus groups, in-depth interviews-we deploy the right mix for the right question.
  • Custom Advisory & Strategy Support : We don’t just deliver reports-we translate insight into strategic recommendations and action plans.
// Why Choose Us

Driven by strategy, defined by results

  • Insight-First Approach : Our research isn’t about data points alone-it’s about meaning, trends and strategic implication
  • Trusted Expertise : Skilled analysts, rigorous methodology and clear reporting ensure your research is reliable.
  • Client-Centred Collaboration : We work as a partner-tailoring every project to your objectives, timeline and context.
  • Global + Local Reach : Whether you’re entering a new market or accelerating in your core region, we bring both international scope and local nuance.
  • Actionable Outcomes : We deliver not just findings, but clear insights and recommendations to move you from learning to doing.